Reasons to Use Wi-Fi Proximity Beacons Marketing Campaigns
Organizations are using Wi-Fi proximity Beacon marketing to send push notifications that have personalized messages to mobile apps of customers who are in a specific geofence they are online or offline. These are the benefits of using Wi-Fi proximity Beacon marketing.
There is a high chance of generating more profits from the business mobile application when you use Wi-Fi proximity marketing. The technique will increase the interaction of customers with the app because of the push notifications that keep them engaged with the app. The app will be vital for marketing and advertising because it increases the rate of customers interacting with the app and make sales to rise.
Wi-Fi proximity marketing enhances geo-targeting. If someone enters a particular geofenced location that been geo-fenced and exists they will get a push notification on their mobile phone. You can use channels and segments to send different messages to different customers who are near a beacon. Wi-Fi tracking and GPS does not provide data about a location that is as detailed as the beacons.
You need a competitive edge over your rivals on the market, therefore, use proximity marketing. Wi-Fi proximity marketing enables you to interact with your customers more for you to gain their loyalty. You will get all the vital information about the customers such as the name birthday email demographics and more via the beacons. Use the analytics app to analyze the data of the customer and used segments and channels to send personalized push notifications so that the interaction you have with customers improves. You should be careful not to upset customers with many push notifications because sometimes they distract them from whatever they are doing and that can be a turn off to them.
You can make real-time decisions because Wi-Fi proximity marketing provides you with real-time conversions. You can check the performance of your Wi-Fi proximity marketing campaigns in real-time as you connect to the customers. These conversions can help you to make appropriate decisions immediately if the proximity campaigns are not generating satisfactory results. You will get more conversions during peak seasons because customers are more likely to buy therefore it is the best time to use Wi-Fi proximity campaigns. When you are having a corporate event use Wi-Fi proximity marketing so that you get real-time conversions and make real-time decisions.
An organization that uses Wi-Fi proximity marketing is most likely to retain its mobile app. Brand loyalty is increased when proximity marketing campaigns are carried out regularly. You need an analytics application that will help you to generate reports about the open rate and engagement rate of push notifications by the customers. The push notifications can be improved to appeal to the interest of more customers when you get open rate and engagement rate reports of your push notifications. When more customers use their application the organization will have to retain it.